Preview 3 – Today’s preview is an earworm of sorts. Mayer Hawthorne and the County is the name of one Andrew Mayer Cohen and his band. The LA-based singer/songwriter/mulit-instrumentalist/producer has a deep soulful voice that you wouldn’t believe comes out of a 29 year old white boy from Michigan. After a stint through Europe, Hawthorne made the summer festival rounds in the US and will be stopping by the Groupon: What’s a Music? Stage at North Coast on Sunday at 5:30p.m. His music has been labeled as “retro”, anything that sounds like it was recorded in the 1960s – think Mark Ronson or Amy Winehouse and the influence of musical greats like Curtis Mayfield and Smokey Robinson and it evident especially in songs like “I Wish It Would Rain“. His first single (released on a red heart-shaped 7″) “Just Ain’t Gonna Work Out” is below.
